Engineering leadership is hard.

But it doesn't have to be. What if there was an effortless way to lead?


Engineering leadership is one of the hardest jobs on the planet. What if you had a system that you could apply to every single one of your leadership challenges that would instantly open new possibilities for success?

What if using this system also saved you time and increased the trust others have in you?

In this three-month interactive program you'll learn the simple (but not easy!) systemic coaching skills identified by Google in their highest-performing managers.

Join the leaders across companies like Amazon, Google, and SpaceX who have already learned how coaching maximizes performance.

In the past a leader was a boss. Today’s leaders must be partners with their people; they no longer can lead solely based on positional power.

Ken Blanchard

This is not a "canned" online course. This is a live, interactive, three-month program designed to meet you where you are and support your growth into the manager you want to be.

We are your instructors: Aaron Bieber, 20-year tech industry veteran (Wayfair, HubSpot) and executive coach; and James Lopata, MTS, PCC, executive leadership coach and EMCC-accredited coach supervisor.

What people are saying about James:

“James brings it all. He doesn’t miss!” said Arman Hamamah, Learning and Development Manager, SpaceX

“A rewarding experience that has delivered results for me,” said Peter Zimmer, Program Director, IBM

“Exceptional,” said Eric Santamaria, Operations Manager, Meta

What people are saying about Aaron:

"Working with Aaron has been one of the best decisions I ever made," said Macdara Joyce, Senior Engineering Manager, Wayfair

"My entire approach to leadership, management, and problem solving has been radically changed by my work with Aaron," said Shea Belsky, CTO, Mentra

"I highly recommend Aaron for anyone looking to push their limits professionally," said Viktoras Truchanovicius, Staff Software Engineer, LinkedIn

People Development for Development People

An interactive, transformative, small-group leadership program.


Our program is an intensive, people-first, three-month experience. You'll learn active listening, alignment and stakeholder management, and accountability skills that you can apply right away in your role.

Month 1: Agreements and alignment

No project, or relationship, can survive misunderstanding. Learn conversational techniques to create crystal clarity in all of your agreements. Be the one person in the room who can get everyone on the same page, every time.

Month 2: Active listening

"Hearing" is a sense (like touch), but "listening" is a skill (like juggling). You will leave this month with the capacity to receive 2-300% more data from every conversation. Be described by your directs as "the first manager who actually listened to me."

Month 3: Accountability

What is an agreement without follow-through? Learn approaches and techniques for respectful, supportive two-way accountability that you can apply to virtually any circumstance. Bad managers demand results, great managers hold others to account.

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Each month:

Large-group session

You'll learn the fundamentals of one key skill and participate in guided practice in a large group session. As a bonus, meet others facing the same challenges and create a network of support.

Small-group sessions

Join a smaller group (limited to six participants) where you'll reinforce the practice from the month.

Individual coaching

Receive an hour of one-on-one coaching with an instructor to zero in on what might be holding you back and create your personalized action plan.

Video critique

Practice your skills with your own direct reports, peers, or stakeholders (at your discretion) via video recording, and receive specific feedback you can apply immediately.

Now registering for June–August

All group sessions are conducted on Zoom, and all times are listed in Eastern Daylight Time (GMT-4).

Topic Session Date
Agreements Tuesday, June 13 at 4-5:30 PM
Active listening Tuesday, July 11 at 4-5:30 PM
Accountability Tuesday, August 8 at 4-5:30 PM

Small group session scheduling will be coordinated with you after registrations close to best accommodate your schedule.

Choose your journey

Limited-time launch pricing

Large-group sessions onlyAll live sessionsFull support
A great way to get started practicing these techniques.Refine your skills and receive more direct feedback.The most individualized experience for those committed to growth.
Training videos, written content, suggested fieldwork, and access to our private LinkedIn group.Delivered via online coursework platform.
Live, large-group instructionOne 90-minute group instruction with active learning exercises per month.
Live, small-group instructionOne small (6 people max) active learning and individualized feedback session per month.
One-on-one supportOne live coaching session and round of async. skills feedback per month.
LIVE instructional hours4 ½7 ½10 ½
Three-month total$1,500
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